Recurring Zoom Sessions
Problem
The Zoom Webinar & Events team aims to drive adoption and revenue by converting Zoom Webinar users to Zoom Events. However, the lack of key features—such as recurring sessions—and premium pricing present significant challenges to this transition.​
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Solution
Launched Zoom Sessions, a mid-tier product positioned between Zoom Webinars and Zoom Events. It delivers an enhanced experience over Zoom Webinars at a significantly lower cost than Zoom Events.
Responsibilities
Lead product designer
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Team members
1 product manager
10+ engineers ​​
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Status / Duration
Launched / 3 months
Business problem
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How might we...
How might we convert Zoom Webinar users to Zoom Events?"
But customers think Zoom Events license is too expensive...
Then, how might we design a mid-tier product between Zoom Webinar and Zoom Events that's both affordable and valuable?"
The current Zoom Sessions product already allows webinar organizers to run one-time webinars,​
​
but it lacks support for recurring sessions.
How might we design a streamlined flow that improves organizers' experience with recurring webinars and increase revenue?”
Research
Market research
To identity
Recurring webinars' business impact & use cases.
Approach
Gather data from product managers & online sources.
Business impacts
$
4.4B
Market value in 2025
Up from $1.57B in 2020 with a 23% compound annual growth rate (CAGR)
>59%
Registration page conversion rate
Higher quality registration page design = Higher conversion
91%
B2B professionals
prefer webinars as their preferred content format for engagement
25%
Webinars are recurring
Values: consistent engagement, audience loyalty, and structured / high-quality content
Use cases for recurring webinars
1. Content marketing
Results: Improved customer understanding, enhanced engagement, leading to higher lead generation.
Results: Boosted customer education, improved retention, and reduced support costs, driving long-term value.
2. Education & training
Results: Scaled the California State Park PORTS program to 1 million students with recurring topic-based webinars.
Results: Hosted Teachable online course via Zoom Webinars with short, chapter-based classes.
3. Corporate internal communication
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Results: Employees stay informed, engaged, and aligned with company goals, fostering connection & ownership.
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Results: New employees quickly get up to speed with the onboarding webinar series.
User research
To identity
User problems, high-level flows, then create personas to guide the design goals.
Approach
Zendesk user feedback and user interviews.
User problems
Organizer
Amy, product marketing manager
To create a series of product demos,
I have to manually create each one individually, with no way to group them or share common content."
Teng, customer success manager
I want to use Zoom Webinars for customer education, but the current solution doesn't meet my needs, such as the inability to change content."
Attendees
Bill, IT buyer
I'm unsure which sessions to register for, as none of them provide enough details."
Helena, online learner
I register for sessions in advance, but by the time they start, I often forget the topic and end up skipping them."
High-level user flow
Organizer
Create recurring webinars
Publish & attract registrants
Host session & track attendance
Attendees
Register for sessions
View confirmation & details
Join session or watch recordings
Personas
Organizer
Lindsay
Zoom marketing manager, webinar organizer.
Problems
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When I invite speakers to recurring webinars, they are invited to all sessions.
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When I edit a recurring webinar session, I can only edit the description and date/time.
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Zoom Webinars lacks a content hub, requiring manual image uploads for each session.
Goal
Run recurring webinars to showcase Zoom Workplace & attract potential customers.
Solution​
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Assign speakers to specific sessions and display them on the session details page.​
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Customize each webinar session’s content, including cover images and descriptions.​
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Enable saved images in the content hub for reuse in future sessions.
Attendees
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Michael
Director of IT & collaboration tools, responsible for selecting tools.
Problems
-
When I register for webinar sessions, I’m unsure of the topics covered in each session.
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I don’t know who the speakers are for each session.
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If I miss a session or if I want to re-watch, there’s no way to access the recording.
Goal
Learn from Zoom's webinar sessions to decide if Zoom Workplace is right for my company.
Solution​
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View details like title, description, and speakers for each session.
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Allow attendees to easily join in-progress sessions and view upcoming ones.
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Allow attendees to view the recording, if available.
New design goals
Engaging visual content
To enhance user experience and session appeal.
High registration conversion
With reduced scrolling and increased session visibility.
Cohesive experience
With Zoom Events and Zoom Webinars.
Organizer experience
create recurring sessions
Current recurring session organizer experience
Problem 1
Organizers cannot set unique title and description for each session.
Problems 2 & 3
Organizers can configure occurrence schedules and manage attendee registration options.
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But, they cannot assign speakers or add visuals, such as cover images, for each session.
New recurring session organizer experience
Goal: Engaging visual content
Organizers can upload event media, including logos, images, and videos, for the entire event
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Organizers can also add details like a title, image, description, speakers, and materials to individual sessions
Attendee experience
register recurring sessions
Competitive analysis
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Current attendee experience with registering recurring sessions
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Problems
Attendees cannot decide which sessions to register due to lack of session details, such as:
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Title, description, and image.
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Speaker information, including name, title, and bio.
Iterations of attendee experience registering recurring sessions
Iteration 1
Select sessions to register for from the sticky right-side card
Pros
The sticky card makes the registration action prominent and easily accessible.
Cons
The sticky card's limited height prevents attendees from viewing many sessions at once.
Iteration 2
Select sessions to register from a list view
Pros
Browse and register for sessions easily in a list view to improve discoverability.
Cons
Hard to quickly understand page content. Speakers card view is unbalanced with the sessions list above.
New attendee experience for registering recurring sessions
Goal 1: Enhance registration conversion and align with Zoom Events
What's same as Zoom Events
Easily view session and speaker details in a right-side overlay drawer. Same registration confirmation experience.
What's different from Zoom Events
The register CTA and key details are displayed on a sticky right-side card to boost registration conversion.
Goal 2: Ensure attendees can easily access their sessions and key actions
The email clearly displays CTAs like "Join" and "Add to calendar", with confirmation of registered sessions
Highlight 2
Add to calendar so I don't miss it.
Highlight 3
My registered session(s).
Highlight 1
Clearly see the event title, date, and a prominent Join button.
Attendee experience
attend live sessions or watch recordings
Current experience with attending recurring sessions
Michael
Problem 1
Attendees are taken directly to the webinar session. If it hasn’t started, there’s nothing to engage with.
Problem 2
Overwhelming join instructions.
New attendee experience with joining sessions in the lobby
Goal 1: Easily join lobby for an engaging experience before, during & after session
Join lobby through registration confirmation email
Join lobby here
Join lobby through the registration page
Join lobby here
Goal 2: Easily join sessions, register, watch recordings, and explore content in lobby
Attendees can download reference materials, browse all sessions, and easily register for more
Attendees can also view recordings of past sessions in the lobby
Watch recordings here
Zoom Events lobby experience - Zoomtopia
What's same as Zoom Sessions
View sessions on a list view, with action (such as Register and Watch recording) on the right.
What's different from Zoom Sessions:
Zoom Sessions features the latest session on the top, with a Join button to easily join.
Launch impacts and what's next
Launch impacts
Launched Zoom Sessions as a mid-tier product between Zoom Webinars and Zoom Events, offering more value than Webinars at a slightly higher price.
Increased usage of recurring sessions
From
25%
To
49%
What's next
Questions to find out next
How easy is it for organizers to schedule recurring sessions, and how satisfied are they?
How much has the attendance rate increased?”
How can we generate revenue by enabling session-based charging?"
How much has the registration rate increased?”
